Designing Orina Law for Cross-Border Legal Services
Lewis Kiganjo
Product Engineer
Product direction
Orina Law required a professional, trust-first digital presence that could support immigration, litigation, and transactional advisory while clearly communicating cross-border capability.
Execution approach
- Structured the site around user intent: services, credibility, offices, leadership, and contact conversion.
- Used plain-language service pages to reduce ambiguity for first-time legal clients.
- Built consistent section patterns so teams can publish updates without breaking visual trust.
Process notes
I treat legal services websites as operational systems, not just marketing pages. Information architecture must support inquiry quality, not only visual polish.
- Defined mission and practice areas as reusable content blocks.
- Mapped office and jurisdiction context to improve relevance for international clients.
- Prioritized clear call-to-action paths with low-friction contact routing.
Result
The platform communicates legal credibility faster, improves service discoverability, and creates a foundation for ongoing thought leadership content.
